Bollywood Superstar famous for his versatility and making blockbuster films also known as Mr. Perfectionist, Amir Khan signed to be the Brand Ambassador of Datsun India’s new campaign ‘Experience change’.
Datsun India is soon going to launch its updated range of its GO hatchback and GO plus MPV. The launching will be before this festive season.
Experience Change Campaign.
‘Experience change’ is a 360-degree multimedia campaign which will be live this festive season. The campaign is mainly focused on the company’s soon to be launched Datsun GO and GO plus facelift.
Datsun India also says that the campaign is targeted towards the new and young generation of buyers. The first campaign featuring Amir Khan will focus on driving change with the Japanese engineered cars with modern aesthetics.
Thomas Kuehl, President, Nissan India Operation said, “We are delighted to have Amir Khan join our Datsun family in India. Amir advocates the bold and fearless attitude of new generation who strive for excellence and embodies the spirit of Datsun. We are proud to have him onboard and be the face of our new campaign ‘Experience change’.”
Amir Khan replied,”I am thrilled to be associated with an iconic brand that stands for quality and innovation. I look forward to being a part of Datsun family and its fascinating growth journey in India.”
The multi media campaign encompasses several platforms – digital, print, radio, TV, OOH, dealership and city activations this festive season. As a part of the campaign, Amir Khan will be promoting the 2018 Datsun GO and Go plus facelift along with the Redi-GO.
All new Datsun Go and GO plus will now come pack with futuristic interior and exterior features with added safety pack. Both of them feature standard safety features as ABS, EBD, dual airbags, Rear parking sensors, Driver seat belt reminder and follow me lamps.