Honda Car India implements new theme across its dealership networks

Honda Cars India announces it’s showroom to be more advance and feature rich. As a part of identity the showrooms will adopt new corporate identity. India’s 4th largest car manufacturer has taken a step ahead by providing premium showrooms.

Talking about the all new corporate identity,, Mr. Rajesh Goel, Senior Vice President & Director, Marketing & Sales, Honda Cars India Ltd. said, “The modernization of our dealer network is part of our effort to provide the highest level of premium retail experience to our customers. Customer experience at our dealerships has a lasting impact on their perception towards our brand. All the elements of the new identity have been designed keeping in mind the needs and requirement of modern day customers.” “We are confident that the new experience at our dealerships will amplify the ‘Joy of Buying’ for all our customers and ‘Joy of Selling’ for our dealership staff, which is at the core of Honda’s philosophy and brand,”

Each and every dealership network across India will adopt the new advanced showroom upto next three years. The latest showrooms will include a brand new exterior design with bold and impacful logos, which will offer a distinct look. Entry portal will be large and red coloured contributing to the Honda theme.

The Showroom interiors will be warm and welcoming the customers. Car display and customer interaction will consist in a distinct area. Wood furnished showrooms with clutter free and friendly spaces. The showrooms will also provide common customer lounge for sales and service. There will also be a cafe inside the showroom. Upgrades of technology can also bee seen, expansive 75 inch LED screen for video driven product explanation, accessories and colour configuration will help to connect with customers using digital medium.

HCIL also aims to launch a ‘iWorkshop’ – digitally integrated workshop. It will provide real time updates and comprehensive after sale service experience to the customers. The smart workshop will also include tablet based smoother check-in, efficient bay management, re-estimate approval, estimate on e-mails and online payment. The main aim of the transparency in the workshop operations is customer satisfaction.

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Hrushikesh Dhumal

Being a born Automobile Enthusiast,, I keep imaging about cars and motorcycles and enjoy them a lot. No matter whether they are big, small, old, new, all matters to me is their heart. I also like to present them on paper.