To help you be safe, Nissan India launches Seat Belt Shirt (SBS) to encourage passengers in the rear seats to wear seat belts. As a part of #HaveYouClickedToday campaign, which was started to raise awareness for the use of rear seat belts. As a part of campaign, Nissan India commissioned an 11-city survey. The survey was partnered with SaveLIFE Foundation and also with School Health Annual Report Programme to educate students about road safety. Currently, it’s in the first stage and aims to cover over 2 lakh children across 240 school across 12 cities.
According to a survey conducted, most of the people avoid seat belts due to discomfort, risk of creasing or ruining their clothes. In order to develop the solution, Nissan India partnered with Ace Fashion Design. Bollywood’s Fashion Designer Kunal Rawal is the co-creater of this innovative shirt.
Talking about this creative innovation, Thomas Kuehl, President, Nissan India Operations said, “Nissan’s Rear Seat Belt survey revealed that one out five Indians are willing to put their lives at risk to prevent clothes from creasing or discomfort. This clearly indicated an opportunity and an intervention to drive behavioural change for all drivers and passengers. Nissan SBS is an idea that we co-created with Kunal Rawal to spark conversations and a reminder to always opt for safety while addressing your fashion sensibilities!”
Joining the initiative, designer and co-creator of Nissan SBS, Kunal Rawal added, “We designed the Nissan SBS as a simple yet powerful way of using the everyday shirt to remind us all to buckle up, even in the rear seat. After a lot of research that would solve the problem of seat belt induced discomfort or creasing, we found the perfect fabric and style. The classic white shirt has an enduring appeal, which makes the Nissan SBS the perfect accompaniment for men and women of all ages.”
The Nissan Seat Belt Shirt is a wrinkle-resistant shirt for Men and Woman who don’t want to compromise with comfort. Being made from soft, breathable and light weight cotton-polyester, makes it an ideal choice for the user. Currently, the shirt is available in classic white colour, you can also use it in summers, formals and under jacket as well. It also holds a seat belt logo to make sure people buckleup the seat belt.